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John Cowan

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Top Stories by John Cowan

My watered down translation of Long Tail theory is simply the notion that the aggregate sum of stuff buyers take in small, infrequent quantities will invariably outstrip the aggregate sum of the most popular counterparts. Research evidence is beginning to corroborate what we saw some three years ago: There is a Long Tail in Cloud Computing. Consider some well accepted research points from IDC and others of late: The Cloud Computing market will hit USD $42 Billion by 2012 Of that, more than 50% will comprise business process applications (the stuff we all use daily to run companies big and small) So, I can infer then that some $20 Billion will comprise the 2012 feed bag from which all the little cloud computing piggies will line up at the trough to consume. Not a bad market, from 10,000 feet away. But here's the thing. The cloud computing market is already becoming pre... (more)

The Gartner Cloud Computing Smell Test

Gartner released five criteria to determine whether the pile you’ve been sniffing is in fact what you think it is. In general, I think this type of shoehorn analysis is dangerous because it never really goes deep enough. They are invariably so nebulous that in some small way my hacker nephew could probably qualify his College project. The problem with top down research like this is that the devil is always in the details. I took the liberty of regurgitating the list for you to peruse here: Service-Based: Consumer concerns are abstracted from provider concerns through service inte... (more)

Cloud Brokerage: The Immovable Asset Becomes Movable

This is Part IV in a series by 6fusion Co-founder and CEO John Cowan on the emerging trend of Cloud Brokerage and the impact it will have on the technology industry and markets. Be sure to check out Part I of the series here, Part II here, and Part III here. The IT industry to me looks a lot like the commercial airline industry did many years ago and I think the latter is rife with lessons about the power of a true commodity market. For those of you keeping score, late last year American Airlines’ parent AMR declared bankruptcy.  The Chapter 11 filing of the once largest airline ... (more)

Google Apps Reseller Model Is a Big Fat Joke!

I just watched Google’s Jeff Ragusa’s video clip explaining the Google Apps reseller model. If I didn’t know any better I would have thought the Just for Laughs Festival I attend every year started early. Here is the big joke: Google is offering a whopping 20% of the Google Apps revenue generated by the Channel for directing their customers to Google’s coffers. For those of you that don’t know yet, let me give you the math: Google charges $50 per year per user for access to Google Apps. Gee Goog, you shouldn’t have. I mean really! A cool $10 per year for every user I hand over? W... (more)

Microsoft Azure Pricing Adds to Cloud Confusion

The long awaited Microsoft Azure pricnig model was announced recently. For a while I really thought Microsoft would use its fashionably late arrival to Cloud Computing to build upon the short comings of other vendors and maybe take advantage of the opportunity to establish a leadership position in Cloud Pricing. Alas, yesterday I discovered that Microsoft will instead add to the confusion when it comes to Cloud Pricing. Here is a snippet of what they announced: Azure pricing is a disappointment on three counts: It isn’t true utility or consumption computing pricing because the c... (more)