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John Cowan

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Abstract: This is Part II in a blog series by 6fusion Co-founder and CEO John Cowan on the emerging trend of Cloud Brokerage and the impact it will have on the technology industry and markets. Be sure to check out Part I of the series here. Part II – The Cloud Vendor and the Agnostic Intermediary I gave a presentation a few months back in which I opened with the following statement:  The future of cloud computing has little to do with technology. Sounds crazy, right?  But before you send me to the virtual nuthouse, let me explain. What I think is unclear in the emerging Cloud Broker business model is the demarcation point between the business of compute and the technical organization of compute.  The era of Cloud Brokerage will see these two concepts treated and considered as two distinct threads.   The technical organization of compute is what the myriad of cloud ... (more)

The Long Tail of Cloud Computing?

My watered down translation of Long Tail theory is simply the notion that the aggregate sum of stuff buyers take in small, infrequent quantities will invariably outstrip the aggregate sum of the most popular counterparts. Research evidence is beginning to corroborate what we saw some three years ago: There is a Long Tail in Cloud Computing. Consider some well accepted research points from IDC and others of late: The Cloud Computing market will hit USD $42 Billion by 2012 Of that, more than 50% will comprise business process applications (the stuff we all use daily to run companie... (more)

Cloud Computing Is the Next Great Land Rush and It Is Happening Now

Cloud Computing is the next great land rush and it is happening now.  All the major technology companies have their offerings.  And it seems like everyone is entering the market – even the hosting companies want in on the land rush. In theory, migration to the Cloud makes business sense; you’re enabling companies to rent computing power that would cost them too much to buy.  I won’t bore you with yet another blog post on the ‘what is it’ topic.  There is a great synopsis of Cloud Computing published by Mache Creeger and I recommend checking it out.  In our model, we’re allowing ... (more)

The IaaS Revolution: Report from the Frontlines

When we read about revolutions historically, they are invariably painted as a momentary epoch during which the world blissfully changes forever and where the victors relish in the glory of positive new direction. Granted, revolutionary ideas are often harmlessly hatched in pubs, coffee shops, online groups, and simple meet-ups. But the revolution itself is anything but blissful or momentary. Revolution is about upheaval. And upheaval only brings uncertainty, panic and divisiveness. Revolution is a mess. It’s ugly and unorganized. And the business of it is bloody. If you want to s... (more)

Cloud Brokerage: The Immovable Asset Becomes Movable

This is Part IV in a series by 6fusion Co-founder and CEO John Cowan on the emerging trend of Cloud Brokerage and the impact it will have on the technology industry and markets. Be sure to check out Part I of the series here, Part II here, and Part III here. The IT industry to me looks a lot like the commercial airline industry did many years ago and I think the latter is rife with lessons about the power of a true commodity market. For those of you keeping score, late last year American Airlines’ parent AMR declared bankruptcy.  The Chapter 11 filing of the once largest airline ... (more)