This is Part III in a series by 6fusion Co-founder and CEO John Cowan on the
emerging trend of Cloud Brokerage and the impact it will have on the
technology industry and markets. Be sure to check out Part I of the
series here and Part II here.
The feedback and fallout from Part II of this post has been quite
interesting. I thought for sure the bulk of the flack I would have to take
would be from the cloud vendor incumbents I said would be relegated to the
world of retail cloud business. But since I posted my perspective I’ve
found myself digging in to the nature of the Total Addressable Market (TAM)
for the Cloud Brokerage industry.
For those of you keeping score at home, I said the market for cloud brokerage
is more that 10 times the market for cloud computing software and related
Yes, 10 times.
And it is because this market is so big that cloud broke... (more)
My watered down translation of Long Tail theory is simply the notion that the
aggregate sum of stuff buyers take in small, infrequent quantities will
invariably outstrip the aggregate sum of the most popular counterparts.
Research evidence is beginning to corroborate what we saw some three years
ago: There is a Long Tail in Cloud Computing. Consider some well accepted
research points from IDC and others of late:
The Cloud Computing market will hit USD $42 Billion by 2012 Of that, more
than 50% will comprise business process applications (the stuff we all use
daily to run companie... (more)
As you may or may not be aware, 6fusion is a channel focused company. That
means we work exclusively with IT service providers of one variety or another
to make the transition from legacy service models to a service model rooted
in cloud computing. Our core technology is an algorithm that creates a single
unit of measurement for the computing resources you need to run practically
any application. You can check out our site to find out more, as this post
isn’t intended to be a product pitch. But I thought I would take a few
minutes to let readers know a bit more behind the video w... (more)
In the Perezian sense, as the fervor and hype of a technology revolution
gives way to a new technological paradigm – a new order, if you will, to
the way in which we perceive and do things – there is tremendous disruption
among the supply chain participants across entire industries. Within this
disruption there is equally tremendous risk and potential reward. It is
this change process within which we often refer to clichés phrases like
’survival of the fittest’ and ‘the crème rising to the top’, etc.
Without a doubt, cloud computing – or the idea that I can get all the
For folks living in the IT Channel world it was impossible to miss the
headline-grabbing news about the big ConnectWise cloud failure late last
month. I have only very limited knowledge of the outage itself from a
handful of upset customers and unfortunately the various pundits and
reporters that covered the story painted very sketchy details at best.
Having said that, what really matters is that a significant number of IT
Service Providers lost access to their mission critical operations
application for an extended period. For the uninitiated, ConnectWise
provides an integ... (more)