Abstract: This is Part II in a blog series by 6fusion Co-founder and CEO John
Cowan on the emerging trend of Cloud Brokerage and the impact it will have on
the technology industry and markets. Be sure to check out Part I of the
Part II – The Cloud Vendor and the Agnostic Intermediary
I gave a presentation a few months back in which I opened with the following
statement: The future of cloud computing has little to do with technology.
Sounds crazy, right? But before you send me to the virtual nuthouse, let me
What I think is unclear in the emerging Cloud Broker business model is the
demarcation point between the business of compute and the technical
organization of compute. The era of Cloud Brokerage will see these two
concepts treated and considered as two distinct threads. The technical
organization of compute is what the myriad of cloud ... (more)
My watered down translation of Long Tail theory is simply the notion that the
aggregate sum of stuff buyers take in small, infrequent quantities will
invariably outstrip the aggregate sum of the most popular counterparts.
Research evidence is beginning to corroborate what we saw some three years
ago: There is a Long Tail in Cloud Computing. Consider some well accepted
research points from IDC and others of late:
The Cloud Computing market will hit USD $42 Billion by 2012 Of that, more
than 50% will comprise business process applications (the stuff we all use
daily to run companie... (more)
Cloud Computing is the next great land rush and it is happening now. All
the major technology companies have their offerings. And it seems like
everyone is entering the market – even the hosting companies want in on the
In theory, migration to the Cloud makes business sense; you’re enabling
companies to rent computing power that would cost them too much to buy. I
won’t bore you with yet another blog post on the ‘what is it’ topic.
There is a great synopsis of Cloud Computing published by Mache Creeger and I
recommend checking it out. In our model, we’re allowing ... (more)
When we read about revolutions historically, they are invariably painted as a
momentary epoch during which the world blissfully changes forever and where
the victors relish in the glory of positive new direction. Granted,
revolutionary ideas are often harmlessly hatched in pubs, coffee shops,
online groups, and simple meet-ups. But the revolution itself is anything but
blissful or momentary.
Revolution is about upheaval. And upheaval only brings uncertainty, panic and
divisiveness. Revolution is a mess. It’s ugly and unorganized. And the
business of it is bloody. If you want to s... (more)
This is Part IV in a series by 6fusion Co-founder and CEO John Cowan on the
emerging trend of Cloud Brokerage and the impact it will have on the
technology industry and markets. Be sure to check out Part I of the
series here, Part II here, and Part III here.
The IT industry to me looks a lot like the commercial airline industry did
many years ago and I think the latter is rife with lessons about the power of
a true commodity market.
For those of you keeping score, late last year American Airlines’ parent
AMR declared bankruptcy. The Chapter 11 filing of the once largest airline ... (more)